Blogs
Marketplace
5 essays — builder-to-builder, no corporate filler.
All essays
The Marketplace Trap
Your supply is not your customer. But it's the one that leaves first.
Feb 2025 · 5 min read
Trust Mechanics Before Transaction Mechanics
Marketplaces obsess over checkout. They lose to competitors that figured out the trust layer first.
Apr 2025 · 5 min read
The Cold Start You Can't Solve With Marketing
Throwing marketing dollars at an empty marketplace is the most common mistake in two-sided platforms. The early problem is supply quality, not demand volume.
Mar 2025 · 5 min read
Liquidity Precedes Growth (Growth Doesn't Create Liquidity)
A marketplace with thin liquidity that scales gets thinner liquidity, not thicker. Fix liquidity first.
Mar 2025 · 4 min read
Why Your Marketplace's Chicken Came First
Every successful marketplace started by manufacturing one side. The 'organic' supply story is rewritten after the fact.
Feb 2025 · 4 min read
Other topics