Blogs
May 2026AI & Product Development3 min read

Set up your deploy pipeline once, use it forever

Every project needs a way to go from 'code on your computer' to 'live on the internet.' Set it up properly once and you never have to think about it again.

The first deploy of any project is always a mess. You're figuring out the hosting, the domain, the SSL certificate, the build commands. But if you set it up properly that first time, every deploy after that is a single command with built-in safety checks.

How to get started

Pick a hosting platform (Vercel, Netlify, or similar). Connect your project. Set up your custom domain. Create a deploy script that includes verification (does the site actually work after deploy?). Document the process so you don't have to figure it out again.

The guardrails matter most. A deploy script that checks 'did this go to the right project?' and 'does the live site actually work?' prevents the entire class of 'I deployed to the wrong place' bugs.

When to do it

Once, at the start of each project. Then never again unless you change hosting. The script you create is what every future deploy uses.

N
Nirmit Meher

Product leader shipping across enterprise SaaS, AI in production, and 0→1. Writing about what actually ships — not what sounds good in a deck.