AthleteX

Problem.

Endurance athletes use four to six disconnected apps to plan, track, and recover. Training plans don't adapt to lived data, and community lives somewhere else entirely.

Process.

1. 01Netnography across athlete forums, WhatsApp groups, and Instagram coaches.
2. 02Built personas spanning weekend warrior to professional triathlete.
3. 03Designed adaptive training plans that respond to logged sessions, not static templates.
4. 04Prototyped social features that connect athletes to coaches, not just to each other.

Notes.

The hardest research finding: athletes don't want a community feature, they want a coach feature. Two different products, easy to confuse.