NNirmit Meher
All work
2023EcommerceStrategy case study

Meesho

How brand awareness and local seller communities drove growth

Year
2023
Category
Ecommerce
Role
Strategy case study
Link
Deck
01Problem

Problem.

Meesho's growth wasn't a simple ad-buy story. It came from layered brand awareness, women-entrepreneur empowerment, and tight local seller communities.

02Process

Process.

  1. 01Sourced from Meesho's site, press, industry reports, and community case studies.
  2. 02Mapped the brand-awareness moves, including #MyStoreMyStory.
  3. 03Analysed social channel strategy on TikTok and Instagram.
  4. 04Closed with a SWOT and recommendations.
03Notes

Notes.

Small sellers don't need flashy growth marketing. They need someone to make their store look real to their cousin.

Deck
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