Zepto

Problem.

Zepto's 10-minute delivery promise leans on labor perception bias, familiarity bias, and confirmation bias. The question: where does the next layer of value come from once speed is table stakes?

Process.

1. 01Analysed user reviews, surveys, and competitive positioning.
2. 02Mapped psychological principles in the existing flow.
3. 03Proposed personalised monthly grocery lists, an enhanced UI, and engagement tactics built on the same biases.

Notes.

Speed is a wedge, not a moat. Personalisation eats speed in the long run.