Writing
2023Health & FitnessProduct, behavioral design
AthleteX
An app for endurance athletes — Ironman, Ultraman, Triathlon
Summary
Endurance athletes use four to six disconnected apps to plan, track, and recover. Training plans don't adapt to lived data, and community lives somewhere else entirely.
01How I worked through it
- 01Netnography across athlete forums, WhatsApp groups, and Instagram coaches.
- 02Built personas spanning weekend warrior to professional triathlete.
- 03Designed adaptive training plans that respond to logged sessions, not static templates.
- 04Prototyped social features that connect athletes to coaches, not just to each other.
02Notes
The hardest research finding: athletes don't want a community feature, they want a coach feature. Two different products, easy to confuse.