Writing
2023Quick CommerceCase study
Zepto
Quick-commerce case study — speed, bias, and personalization
Summary
Zepto's 10-minute delivery promise leans on labor perception bias, familiarity bias, and confirmation bias. The question: where does the next layer of value come from once speed is table stakes?
01How I worked through it
- 01Analysed user reviews, surveys, and competitive positioning.
- 02Mapped psychological principles in the existing flow.
- 03Proposed personalised monthly grocery lists, an enhanced UI, and engagement tactics built on the same biases.
02Notes
Speed is a wedge, not a moat. Personalisation eats speed in the long run.