2023Agri-marketplaceBrand, GTM

Bhoomirath

An agri-machinery rental marketplace for Indian farmers

Summary

Young rural farmers want digital convenience but lack access to heavy machinery without buying it. Existing rental options are ad-hoc and trust-poor.

01How I worked through it

01Defined target segments: 25–40, educated, rural, business-growth oriented.
02Differentiated on machinery variety + delivery speed against incumbents.
03Built brand identity around inclusive, trust-led tone in farmer-friendly language.
04Designed multi-channel distribution: app, physical outlets, telemarketing, social, SMS.

02Notes

Agri-tech is built on offline trust. Digital channels are sales surfaces, not relationship surfaces.