Writing
2023EcommerceStrategy case study
Meesho
How brand awareness and local seller communities drove growth
Summary
Meesho's growth wasn't a simple ad-buy story. It came from layered brand awareness, women-entrepreneur empowerment, and tight local seller communities.
01How I worked through it
- 01Sourced from Meesho's site, press, industry reports, and community case studies.
- 02Mapped the brand-awareness moves, including #MyStoreMyStory.
- 03Analysed social channel strategy on TikTok and Instagram.
- 04Closed with a SWOT and recommendations.
02Notes
Small sellers don't need flashy growth marketing. They need someone to make their store look real to their cousin.